National campaign to boost veggie consumption

Health and Wellbeing Queensland (HWQld) has partnered with Outdoor Media Association (OMA) and Nutrition Australia (NA) to deliver a national campaign  Better than you Remember, aimed at reigniting people’s enjoyment of veggies—and boosting veggie consumption.

This pro bono campaign will see hundreds of billboards, public transport sites and bus shelter ads across Queensland and Australia promoting the message to community to think differently about how they consume vegetables.

Australian Veggie Consumption

Only 8 per cent of Australian adults and 5 per cent of children are eating enough veggies, despite the significant health benefits of a vegetable rich diet, including boosting the immune systems of people of all ages.

Health and Wellbeing Queensland Chief Executive, Dr Robyn Littlewood said she was delighted to be joining forces across sectors to get this message out in Brisbane, regional Queensland and all other states in Australia.

“Given the current environment, now more than ever, boosting consumption and getting more veggies into your diet can actually help boost your health and wellbeing.”

“Vegetables are nutritional powerhouses that can also help us prevent and manage obesity, type 2 diabetes and cardiovascular disease,” she said.

“Veggies are food-as-medicine—they taste great, and they are easy to cook with.

“We’re encouraging people to make the most of what is available and try different ways of cooking with veggies.”

“If you can’t get your tried and tested favourites, substitute with fresh, frozen or tinned veggies; they are all going to serve you well,” said Dr Littlewood.

The Better than you Remember Campaign

The Better than you Remember campaign encourages people to rediscover veggies, boost their consumption and points them to a comprehensive website full of veggie recipes, tips and deeper-dive blogs at

The campaign encourages Australians think differently about how they consume vegetables.

Who is supporting the campaign

Participating OMA members include: Australian Outdoor Sign Company (AOSCo), BIG Outdoor, Bishopp Outdoor Advertising, EiMedia, goa, JCDecaux, JOLT Charge, Motio, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, Scentre Group BrandSpace, Shopper, Think Outdoor, Tonic Media Network, TorchMedia, Total Outdoor Media (TOM), and Val Morgan Outdoor (VMO).

About Health and Wellbeing Queensland

Health and Wellbeing Queensland was established in July 2019 to improve the health and wellbeing of all Queenslanders and reduce health inequities. They are an independent organisation that works in partnership, so all Queenslanders have the best chance live a healthier life, no matter who they are, or where they live.

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